Forza Motorsport 4 is entirely new car experience. This latest incarnation of the venerable Forza franchise lets you explore the world’s most coveted cars while connecting you to the motorsport community like never before.


We set out with Turn 10 Studios to help redefine Forza Motorsport from simply a top tier racing simulation into a full motorsport experience. Our mission was to expand the title’s appeal beyond gamers to the general motorsport enthusiast, effectively growing Forza’s influence into the wider motorsport culture. DK created in game assets as well as external marketing to deliver on this promise.


Together, Turn 10 Studios and DK focused on the one principle every car lover from the gamer to the enthusiast could understand. Desire. We began by authoring a field guide of Desire that would serve as a reference to the game’s developers, the marketing team at Microsoft and for us as we created the content.


The field guide injected emotion and story into a genre that had, until now, been focused on gameplay and realism. We then used the Desire Field Guide to develop and produce the art direction and cinematics within the game, key art for its retail and marketing initiatives, and a series of trailers for the promotions leading up to the game’s launch.

More Microsoft Work

Microsoft Times Square Cube

We created bold, eye-catching animations for a massive LED cube atop Microsoft’s Times Square office to help them stand out from the crowd and give visitors a smile. View

Microsoft Lobby Cube Experience

A digital installation that seamlessly integrates architecture and space, transporting employees to an environment in tune with nature.

Microsoft Recruiting

With an increasing number of job opportunities facing college graduates, particularly in the tech industry, DK helped Microsoft stand out from the crowd. View

Sherlock Holmes

Warner Brothers wanted to create buzz for their new Sherlock Holmes movie. We created an interactive film and gaming experience that engaged millions of amateur sleuths across four continents. View

Operation Smile

A six-story orb of generative art invaded New York City to help celebrate the 25th anniversary of Microsoft Operation Smile. View