For those who haven't experienced The Cosmopolitan in person, we created a :30 broadcast spot to tease viewers with the kind of mystery, decadence and adventure awaiting them.


Luxury with a wink. Decadence with authenticity. A fantasy chance to break the rules without compromising your class. Digital Kitchen’s work for The Cosmopolitan of Las Vegas alludes to the truly unique experiences that await you at the 52-story resort. Twenty vignettes filled a series of elevators with a cast of curious characters — viewers are presented with only a brief glimpse at each story, leaving the rest to the imagination. Where are they going? Where have they been?


Create a unique digital brand experience on-site to resonate with the resort’s target audience – and then extend that brand story into a national advertising campaign.


Playing off the volumetric nature of our digital canvas, we turned the column displays into elevator shafts, filled them with an eccentric cast of characters and sent them on their way. Simultaneously, we created television and online advertising that transported our mysterious hotel guests directly into living rooms across the country.


52 Stories was a first for The Cosmopolitan – linking their resort’s award winning digital experience to an integrated national ad campaign. 52 Stories was so compelling that the resort built a freestanding elevator set on the casino floor for guests to experience (and photograph) for themselves.

More The Cosmopolitan Of Las Vegas Work


For the resort's newest creation, Rose.Rabbit.Lie., The Cosmopolitan brought to life an entertainment experience like no other. View

The Digital Experience

The Cosmopolitan’s unique digital architecture, composed of over 500 screens, demanded artistic consideration. To appeal to resort’s curious customers, we partnered with The Cosmopolitan to transform the entire facade into immersive displays of sophisticated design content. View

The Chelsea

With a striking brand identity and customizable digital tools, we helped The Chelsea set the stage for the world’s biggest headliners. View

Lucky Cat

Luck be a lady tonight. Or… a nine-foot-tall chromed-out Lucky Cat.

Entryway Design

The assignment: draw pedestrians into the casino but maintain the artistic integrity of the hotel. The answer: Wild Postings. View

Pop Up Wedding Chapel

Hitched in Vegas? Classic. Together with The Cosmopolitan, we put a twist on this impulse-filled tradition with the Pop-Up Wedding Chapel. View

The Social Experience

Everyone in Las Vegas has a pool bar, but an alcohol-infused avant-garde ice cream pool bar can only be found at The Cosmopolitan. We crafted the brand identity - name, logo, concept & art direction and watched the experience come to life. View